Henry Schein

Henry Schein is a Fortune 300 company located in New York, New. York. Henry Schein acquired Exan Software (est. 1995) in 2012, and I joined them post-merger. There are a number of challenges organizations face when they are acquired such as; establishing a cohesive brand identity, product marketing, and aligning revenue goals. At the time I joined, Exan already owned 90% of the North American market. They were in the process of expanding their on-premise product offering with the introduction of a SaaS system, as well as building better integration solutions. From improving internal sales enablement to aligning with Henry Schein corporate, this position was one of my favourite challenges. This product marketing example was in regards to a new integration that solved a critical problem for our market. I established a strong campaign that clients and corporate could get behind; Consistency of Care. A little background; product marketing is a strategic marketing function that bridges the gap between product management and marketing communications. I help define target markets and establish value propositions for a successful launch of a product marketing campaign. This process also includes other critical responsibilities such as positioning and sales enablement (how do they get started). Let me know if you have any questions!