Since 2009, I’ve been on an amazing journey in the tech world and loved every minute of it! It all began when I jumped right in after university and co-founded my own tech company with my friend, John Goodall. I remember those early days like they were yesterday: late nights, endless brainstorming sessions, and a whole lot of laughs. John handled the development side of things while I threw myself into everything on the front end – from brand identity and market fit to sales strategy and product marketing. We were a scrappy duo, driven by pure passion and a bit of madness!
Our little company, ChattBack, was born with the help of a local investor who believed in our vision. We worked tirelessly to bring our idea to life, navigating the ups and downs that come with starting a new business. And you know what? It worked! ChattBack is still around today, growing and evolving, and I couldn’t be prouder of what we accomplished. It was in those early days that I realized my true calling: helping unique companies grow and thrive.
I discovered pretty quickly that I had a knack for setting strategic goals and finding innovative ways to optimize revenue streams. There’s something incredibly satisfying about taking a big, bold idea and turning it into a well-oiled machine. Whether it’s a Fortune 500 company, or a scrappy startup like we were back in the day, I love the challenge of creating a growth engine that’s tailor-made for each organization.
Building demand? I geek out over data and analytics, using them to make smart, informed decisions that drive real results. There’s a certain thrill in diving deep into the numbers and emerging with a strategy that’s not just creative, but also backed by solid data.
One of the secrets to my success is my unwavering commitment to the 3 C’s of storytelling and positioning: clarity, consistency, and being concise. I believe that a great story, well told, can move mountains. It’s all about finding that sweet spot where a brand’s message is clear, consistent, and to the point. No fluff, no jargon, just a compelling story that resonates with the audience.
Over the years, I’ve honed my skills in leadership, demand generation, product marketing, branding, corporate strategy, and more. I’ve had the pleasure of working with some amazing teams and incredible companies, each with its own unique set of challenges and opportunities. And that’s what keeps me going – the thrill of the unknown, the excitement of a new project, and the chance to make a real impact.
What can you expect from me on this blog?
- How to Establish Strategic Growth Goals: Explore how diversifying strategies, understanding your audience, and optimizing the customer journey can lead to more effective growth outcomes.
- How to Design an Optimal B2B SaaS Growth Pipeline: Discuss the key components of a successful growth pipeline, including lead scoring, targeted demos, and enhancing conversion rates for predictable revenue.
- How to Build a Strong Brand Identity: Highlight the importance of creating a cohesive brand image that resonates with your target audience, aligns with your company’s values, and supports long-term growth by differentiating your business in a competitive market.
- And much more – so stay tuned!
So, that’s a bit about me, Elizabeth George—growth enthusiast, data geek, and storyteller at heart. I take pride in the work I’ve done across multiple industries, and I’m always up for the next challenge. Take a look at some of the work I’ve done, and you’ll see why I believe in leading by example. After all, it’s in my initials—EG
